Noon appoints Faraz Khalid as Chief Executive

Noon, the Middle East’s soon to be launched e-commerce platform has announced the appointment of Faraz Khalid as its Chief Executive Officer.

Noon appoints Faraz Khalid as CEOMr. Faraz Khalid (biography) is the former Co-founder and Managing Director of Namshi, a fashion online retailer. He has assumed office at Noon, steering its launch later this year.

With proven experience and hands-on knowledge in building, launching and scaling successful e-commerce enterprises in the region, Mr. Faraz Khalid will lead a team of dedicated professionals in driving the operations of Noon.

He is mandated to bring Noon to market by establishing long-term strategic partnerships, enhancing Noon’s infrastructure capabilities especially in Saudi Arabia, and building a robust technology platform that enables a world class customer experience.

Mohamed Alabbar, founder of Noon, said: “We are on track to launch Noon this year with the final work on the fulfillment infrastructure and payment systems being completed. Several of the region’s leading brand owners and suppliers have come on board, underlining our local strength.

Faraz has built a successful e-commerce business in the region, and brings the right domain experience and market knowledge to his role as Noon’s Chief Executive Officer. We are confident that along with the team at Noon, Faraz will deliver an e-commerce platform like no other in the region.”

With an MBA from The Wharton School, Mr. Faraz Khalid has accumulated experience in building e-commerce platforms and in creating distinctive and long-term value for stakeholders. He played an instrumental role in the success of Namshi, which was launched in 2012, and built the region’s largest fashion catalog with over 700 international brands.

Mr. Faraz Khalid said: “Noon presents the opportunity to create a dynamic e-commerce platform for, by and in the region. With our local market knowledge and presence, and our focus on product authenticity, supplier value creation, superior logistics, professional service and competitive pricing, we aim to bring a transformational e-commerce experience to the Middle East. I am honored to take up the responsibility and to work with a dedicated team of professionals who share a common passion for creating a truly industry-defining online platform.”

Noon is a $1 billion joint venture between Saudi Arabia’s Public Investment Fund and a group of prominent Gulf investors.