Emaar Hospitality Group announced that it has marked a historic milestone of 50 hotel projects in its portfolio, including 35 upcoming projects in the UAE and international markets, as well as 15 hotels and serviced residences that are operational in Dubai.
Announcing the breakthrough evolution of Dubai’s home-grown hospitality company, Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said that several new management agreements are being finalised to be potentially announced during the Arabian Travel Market 2018.
Emaar Hospitality Group’s upcoming international projects are in Saudi Arabia, Bahrain, Egypt, Turkey and The Maldives, with new destinations to be added shortly. In the UAE, the Group has expanded its presence from Dubai to Abu Dhabi, Sharjah, Ras Al Khaimah and Fujairah.
With a focus on brand differentiation to drive deep customer personalization, Emaar Hospitality Group has launched three hotel brands – the premium luxury Address Hotels + Resorts, the upscale lifestyle Vida Hotels and Resorts, and the contemporary midscale Rove Hotels, the latter developed as a joint venture between Emaar Properties and Meraas Holding.
The expansion of Emaar Hospitality Group is complemented through higher operational efficiency and a customer-first approach highlighted through an organization-wide digital transformation strategy. In addition to working with tech-leaders such as Microsoft and Accenture, the Group has launched three digital initiatives that will set industry-firsts.
The first project focuses on bringing seamless service to the guest, ensuring they can check-in/check-out anytime, anywhere. The second leads to the transformation of hotel rooms as intelligent rooms that tunes itself to the preferences of the guest through machine learning and Artificial Intelligence. The third project draws on digital collaterals to free up space in guest rooms and public spaces whereby the Group will introduce digital storage and connected processes to create social spaces for better guest interaction and fun activities.