In the lap of luxury: Ermenegildo Zegna’s UAE ambitions

Italian fashion giant Ermenegildo Zegna Group’s CEO Gildo Zegna explains that rushing to open in international markets can be a double-edged sword; often, opening in the shopper’s backyard means they no longer travel to the brand’s flagship store at its home base.

Ermenegildo Zegna's UAE ambitionsBut he insists he has no such reservations in the UAE, where the family-controlled company has a joint venture with Emirati conglomerate Al Tayer Group to manage Ermenegildo Zegna boutiques and other points of sale across the Gulf state. Read article in Arabian Business