Dubai-based Indian businessman Raj Sahni has paid AED 4.52 million (USD 1.24 million) for a distinguished mobile phone number.
Mr. Sahni, who shelled out AED 33 million (USD 9 million) on a car number plate last year, acquired the exclusive cell phone number 058-8888888 at a public auction held by telecom operator du.
Mr. Sahni (biography), who is the chairman of property management firm RSG International, is a prolific distinguished numbers collector.
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Related: Meet the man who spent USD 9 million on a license plate