The Emirate of Abu Dhabi has delivered the highest BMW and MINI sales in the Middle East for the sixth consecutive year, BMW Group importer Abu Dhabi Motors has said.
The BMW Group witnessed a five per cent uptick in sales and deliveries in 2016 across product lines in the emirate, the company added.
The results also mark Abu Dhabi Motors‘ eighth consecutive year of increased sales.
In 2015, Abu Dhabi Motors sold close to 15,000 unit of BMW Group’s (profile) vehicles. The X-series, including the BMW X5, BMW X6 and 7 Series, were responsible for most of the importer’s sales results. The flagship BMW 7 Series in particular remained the leading choice of VIP transport for luxury hotels, corporate clients and partners.
MINI also experienced a strong year in Abu Dhabi, with the MINI Countryman and MINI Hatch the most popular models.
Abu Dhabi Motors also pointed to its after-sales service packages and the continuation of several strategic partnerships with major organizations as some of the factors behind its growth.
Founded in 1985, Abu Dhabi Motors is the exclusive importer for BMW, MINI, BMW ALPINA in Abu Dhabi and Al Ain and now employs over 750 people in 12 facilities across the two cities.